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Active as the leader of groups SS501 as well as actor Kim Hyun Joong has recently been elected as casual brand BASIC HOUSE model.
Kim Hyun Joong was selected as the brand’s spokesperson. In the coming year he will be the voice for all activities for this brand. Brand PR pointed out that “Chosen Kim Hyun Joong for endorsement because his personal charm can easily digest the latest trend. Also, he has high popularity in different age-group. This is also consistent with our brands want to increase exposure of all ages as a strategy.
In fact, before Kim Hyun-Joong was chosen as spokesperson of the brand, Kang Dong-won, Hyun Bin, etc. also served as this brand’s model. So, in other words that this brand endorsement is like a battlefield of good-looking man.
The latest season of clothing catalog shooted by new endorsement Kim Hyun Joong will be open early next year.
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