Korea star Kim HyunJoong's charm made his drama prosper. MBC drama 'Playful Kiss' acted by Kim HyunJoong, received great responses in Taiwan and Japan. 'Playful Kiss' when broadcast in Taiwan CTI TV on 27th January has top viewership rate with 0.59%. At the same time, 'My Girlfriend is gumiho' broadcast in Taiwan GTV received a 0.3% viewership rate. Although 'Playful Kiss' has a 5% difference in viewership rate in South Korea comparing to 'My Girlfriend is gumiho', but found confidence in oversea.
'Playful Kiss' producer mentioned, "The reason that this drama is a big hit is because of Kim HyunJoong's popularity, not because of the drama making Kim HyunJoong popular but Kim HyunJoong driving up the drama popularity." Through 'Boys over Flowers' Kim HyunJoong has received a lot of prizes in Taiwan. Related personnel mentioned due to their good impression of Kim HyunJoong, viewers watch his show, making the drama popular.
The attention towards 'Playful Kiss' in Japan also great. 'Playful Kiss' will be broadcast by Japan Fuji TV. Before the drama broadcast, Kim HyunJoong will go for promotion during March. Related personnel mentioned, 8000 seats promotional tickets have already sold out.
Related personnel from Kim HyunJoong's company mentioned: "Because of the drama, it is good that Kim HyunJoong will be able to show his good side to oversea fans. We will present Kim HyunJoong's solo album, drama, movies and other work to fans."