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Most successful cases of cosmetic promotion using men and women Hallyu stars like Bae Yong-jun, Kwon Sang-woo. In fact, in the heart of Myeong-dong in front of the cosmetics shop , Life-sized billboard was built to fight. However Kim Hyun Joong’s popularity in the country is starting to hunt, cosmetics brand among advertisers is recognized as ’Male model Beautiful than a woman’
Kim Hyun Joong popularity of the ‘Korean Wave’ made him in the contract of Tony Moly also grown significantly. According to the officials of 김현중 ‘On talui’ (I thnk it means the poster have HJ’s image on it) poster are called wishful items regardless of the age of customers.
While ‘Boys Over Flowers’ represent of the classic look, fashion ads (MVIO) also looks good on him.